The truth is, we don't sell wellies, just like Apple doesn't sell apples.

For the Love of Wellies is about celebrating country life, individuality, and all the things that bring joy, like nature, muddy walks, great company, and a sense of style that doesn't take itself too seriously.

So while you won't find wellies on our shelves, you will find lovely products inspired by the same carefree countryside spirit.

It's not about the wellies, it's about what they stand for.